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5 Japanese Beauty Products You Must Buy

Teni Wada (text/photo) Last Updated : 2018.5.25
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Shopping in Japan is synonymous with three things: high-tech cutting edge electronics; anime and manga related goodies; weird, wacky, and innovative snacks and drinks.

But, if you’re a fashion forward gal or guy, the one thing you should do on your upcoming trip to Japan is explore a Japanese drug store. You'll be amazed at the plethora of inexpensive (and time-saving) skin care and makeup items that you keep you looking great on a budget. Don’t leave Japan without buying these 5 beauty products!

Anessa Sunscreen

Anessa Sunscreen

The MVP of Japanese sunscreens is the best-selling series by Anessa. It’s SPF50+ PA++++ and available in 20mL and 60 mL bottles. The scent of this sunscreen is very pleasant — almost floral — and the milky formula applies easily with no streaks or white residue. It dries with a powder-like finish, also making it a great makeup primer.

From 3,240 yen (tax included)

http://anessa.shiseido.co.jp/

Kiss Me Heroine Make Volume & Curl Mascara

Kiss Me Heroine Make Volume & Curl Mascara

As you browse the aisles of a Japanese drugstore in awe of the many varieties of mascara and eyeliner available, you’ll surely notice the Heroine makeup series.

Its packaging features a kawaii anime style maiden who boasts lush eyelashes. There’s no doubt she uses the Volume & Curl Mascara that promises long-lasting eyelashes that will stay upward all day long. Super-waterproof and long-lasting, this mascara also includes ingredients that protect your eyelashes.

1,080 yen (tax included)

https://www.isehan.co.jp/heroine/items/point/mascara/

Saborino Morning Masks

Saborino Morning Masks

Overslept? No need to worry if you've got these Saborino Morning Masks on hand. In just 60 seconds, you’ll go from groggy-eyed to fresh faced, thanks to the mask’s soothing citrus scent and pleasant tingly feeling. You don’t even have to worry about washing your face and applying your skincare products, as these masks function as a cleanser, toner, and primer.

These masks come in two different sizes; if there’s not enough room in your suitcase for the full size, you can easily fit in the thin package of 5 sheet masks.

32 sheets/1404 yen (tax included)

BCL Customer Center 0120-303-820

http://www.bcl-brand.jp/special/saborino/

Canmake Stay-On Balm Rouge

Canmake Stay-On Balm Rouge

Give your lips the hydration of a balm, the tint of a lipstick, and the shine of a gloss without the mess with Canmake Stay-On Balm Rouge. Canmake is a well-loved domestic makeup brand that has been supplying young Japanese girls with the latest, cutest, and most affordable cosmetics for over 30 years.

As a bonus, Canmake Stay-On Balm Rouge also protects the delicate skin of your lips from harmful UV rays that can cause unwanted chapping, dryness, and dullness. There are 6 colors in all, and priced right around 6oo yen each, it’s tempting to buy them all!

626 yen (tax included)

http://www.canmake.com/en/elip/item_lip021.html

CLEAR TURN Princess Veil Rich Moist Mask

CLEAR TURN Princess Veil Rich Moist Mask

CLEAR TURN Princess Veil series by KOSE COSMEPORT, a leading manufacturer of skincare and makeup products, consistently rank high among Japanese beauty bloggers and beauty websites. But, if you’re unsure of which sheet mask is right for you, you can’t go wrong with the Rich Moist sheet masks.

The attractive light pink packaging nicely complements the floral scented mask which has moisturizing ingredients like honey and lychee. While the masks are thin, they’re actually made of three layers and function as 5 skin care products in one: they act as a lotion, emulsion, face pack, serum, and cream.

1620 yen (tax included) *Researched by Tabido

03-3277-8551 (Customer Center)

http://www.kosecosmeport.co.jp/clearturn/en/princessveil/

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